Why is the Orion shirt so popular?

Walking around Naha it feels like 1/3 of the people are wearing Orion Draft shirts. I just saw a group of probably eight old ladies all wearing matching Orion shirts and I had to laugh. I own brewery shirts from all over the place, but I've never seen a single shirt take over so much of the market.

How did the Orion shirt become the standard tourist gear here in Okinawa?

by Career-Tourist

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