TL;DR Bandai’s digital pet Tamagotchi, nearing 100 million sales worldwide, is experiencing a resurgence in popularity, particularly among adults in their 20s and 30s. The new “Tamagotchi Paradise” model, released in July 2025, features a zoom dial and intentionally omits wireless communication, returning to the brand’s original appeal. The joy of raising unique characters and the nostalgia factor are driving the success of this classic toy.
by SkyInJapan