Pharrell Williams – singer, fashion designer and all-around cultural icon – is teaming up with Nigo, artistic director of Kenzo, to open a massive cultural hub in the heart of Tokyo in 2027. To be realised in collaboration with design-driven hospitality brand Not A Hotel, the upcoming Japa Valley Tokyo will take over much of the former Shin-Yurakucho Building site, transforming it into a vibrant hub for art, shopping and hospitality.
Pharrell and Nigo’s new venture comes as landowner Mitsubishi Estate is actively developing the area around Yurakucho Station, gearing up to unveil the new one-hectare project site as Yurakucho Park.
by Dapper-Material5930