Japan’s youth invest in vintage apparel as secondhand market heats up

Uncertainty about the future is partly driving the trend, with the value of the secondhand goods market in the country expanding to around 3.13 trillion yen ($21.3 billion) in 2023, according to the Reuse Economic Journal. The figure marked a 14th straight year of growth since 2010, a year after the trade publication began its survey.

by RiKeiJin

7 comments
  1. Not into vintage myself, but helped interpret for a vintage shop at an exhibition last year. Prices are pretty insane. Hoodies or Sukajan in the right size and color sold for 40万+. Young guys pooling together money to buy a sweatshirt. People making a day trip just to meet a celebrity seller etc.

  2. I can see a market for things that are retro that are difficult or impossible to reproduce but a t-shirt? You can easily print one to say anything or look like anything. 

  3. I have a 古物商 license, but this shit is ridiculous and the only thing I cannot wrap my head around.

  4. News? This is a phenomenon that in Japan goes back at least as far as the early ‘90s. 🤷‍♂️

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