I’m building a premium mezcal brand in Oaxaca, Mexico, and I’ve been researching opportunities to expand into Asia, especially Japan. I’m curious about how foreign F&B brands typically connect with local investors or distributors in these markets.
Are there certain trade shows, networks, or associations that are more common starting points? And from a finance perspective, is it more effective to work with distributors who sometimes invest, or to look for private investors separately?
Not promoting just trying to understand how this process usually works in Japan/Asia. Any insights would be really helpful. Or any general informations on how to connect with Japanese investors. Any advice is appreciated!
by Top_Hospital5335
1 comment
> building a premium mezcal brand in Oaxaca, Mexico
First make it a success in Mexico, then worry about international expansion. Japan is very different market than even rest of Asia and very difficult to enter without backing of a major Japanese F&B distributor.
Unless there is a specific reason your product is a better fit for Japan or using Japanese ingredients, no one will give you a minute to pitch. Once you have some traction in your own country, attend large F&B trade shows in Mexico and US, most Japanese distributors attend such shows to scout products they can bring to Japanese market.
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