Sukiya, Japan’s largest beef bowl chain, said Thursday it will cut prices on its signature dishes starting Sept. 4, reversing a March increase despite continued high costs for rice and beef.
The price of a regular beef bowl will drop from ¥480 back to ¥450, while a large serving will fall from ¥680 to ¥650. Prices for medium and extra-large bowls will remain unchanged.
The company said the move is aimed at attracting more customers at a time when inflation is eroding the impact of wage increases. “Ingredient costs haven’t eased,” a Sukiya spokesperson acknowledged, “but given the pressure on households, we decided to restore prices to previous levels.”
by MagazineKey4532