A series of troubles with online retailers: difference between web photo and what actually was delivered, flimsy fabrics, email-only contact, and alleged violations of the law


Shoppers are raising alarms after ordering clothes online and receiving items that looked nothing like the products advertised.

One customer, A, thought she was buying a floral dress embroidered with cats, discounted by more than half. What arrived instead was a flimsy dress made of thin, umbrella-like fabric with cat prints that looked cheaply pressed on. A pair of pants she ordered also turned out to be polyester, not linen as advertised.

Another shopper, B, ordered a shark-print dress. The pattern was stitched together so poorly that the design barely resembled a shark. Tags and wash labels were missing, and the fabric felt low quality. When B demanded a refund, the seller offered to return only 30 percent of the purchase price, sending the same automated message each time.

Although A and B bought from different sites, both pages looked nearly identical, down to the wording: “Nice to meet you, our names are Aiko and Haruki.” The only contact listed was an email address, with no phone number.

Legal experts say this could violate Japan’s Act on Specified Commercial Transactions, which requires sellers to provide clear contact details, including a phone number. When reporters asked the websites for comment, no response came by the deadline.

by MagazineKey4532