Nearly 50% of Young Japanese Workers Invest in Idol Fandom Activities Monthly

The survey, conducted online by Japanese recruitment company Mynavi Corp., targeted permanent employees across age groups, from 20s to 50s, and received around 20,000 responses.

The data from the survey clearly shows that oshikatsu is most popular among young workers, with 49.2% of 20-something respondents actively engaging in fan activities. This overwhelming engagement suggests that contrary to popular belief, oshikatsu isn’t a niche hobby; it’s a defining part of life for many young professionals. 

by TokyoWeekender

9 comments
  1. > oshikatsu refers to fandom subcultures for idols, actors, athletes or even fictional characters and inanimate objects, like trains.

    So, half of young people are fans of something. I actually find this to be on the low side

  2. I guess this is also why japan’s entertainment sector is so landlocked; the domestic market is large enough 🤷‍♂️

  3. Despite how one might feel about one’s use of discretionary spending, is an excellent indicator of the economy.

    People have money to throw away.

    ….and feel it’s safe to do so.

  4. When saving money can’t afford you life’s luxuries.

    You start to spend it on what’s affordable instead.

  5. Invest is not the right word. It implies there is a possibility of a future positive outcome for the fan, which is the lie this whole industry is built on. They are spending money, not investing it.

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