¥10 Million for a New Face: Japan’s Controversial Hostess Reality Show

In Japan, reality shows seem to swing hard in one of two directions: wholesome and mild or absolutely unhinged. Last Call, a new YouTube competition series centered on kyabajo (cabaret club hostesses), undoubtedly falls into the latter category. Marketed as Japan’s first large-scale cabaret hostess audition, the show, launched on January 4, 2026, combines celebrity judges, a conspicuously high budget and challenges that range from glossy to outright jaw-dropping.

by TokyoWeekender