4 is bad luck. Do you skip it when counting up, down, both?

こんにちは。

I am an ESL English teacher. We are discussing world superstitions on a different sub.

I understand that "Shi" 四 4 – is considered unlucky, because it's a homophone for death.

I think that most people skip it when counting UP.

Ichi, ni, san, yon, go

(1,2,3,4,5)

But not so much when counting DOWN,

go, shi, san, ni, ichi.

Am I correct?

Thank you in anticipation. よろしくお願いします。

Ref. https://www.reddit.com/r/EnglishLearning/comments/1m6keun/esl_students_im_a_teacher_teach_me/