TL;DR Dassai sake brewer, Asahi Shuzo Co., rebranded to Dassai Inc. to boost global brand recognition and increase overseas sales, aiming for them to account for 70% of total sales. The company is expanding its presence in the US, Europe, and Asia, establishing a brewery in New York and collaborating with Austria for a special sake.
by SkyInJapan
2 comments
What is with this trend with Japanese companies trying to sound global by literally just changing 株式会社Dassai to Dassai inc. taking a step back and thinking…yeah, we cooking with this one.
Its always xxxx inc
Dassai is so good. Definitely my favorite of the big brands.
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