Only 6.1% of Expo visitors were inbound tourists (Japanese article)

Only 6.1% of Expo visitors were inbound tourists (Japanese article)

by ManyChikin

10 comments
  1. They should have spent less on advertising in Japan and a little more overseas. None of my family or friends outside of Japan even knew the expo was going on halfway through the event. At least one of them said if they knew the expo was happening in Japan they would have planned a vacation around it.

  2. Why would anyone from another country come to Japan to learn about any county other than Japan and SDGs? This was always targeting only Japanese and people living in Japan. Stop acting so surprised by this.

    Ask yourself this question: would I visit Zimbabwe to learn about Croatia or Ukraine? The answer is No. The same is true here. And if you don’t understand that, then I don’t think anyone can help you.

    Edit:

    Adding on to this. Yes, I know this is how it was marketed by the government (“foreigners will come”) and living in Osaka I am bombarded with signage in multiple languages to make it look like foreigners are the target market, but that is absolutely not the case. The target market has always been Japanese people who would like to travel abroad but haven’t been able to because it has become increasingly expensive to do so. And to convince them that they should travel abroad again. Like they did before inflation started happening in Japan.

  3. Yeah, pretty much the only people living outside Japan I know who’d heard of it were ones who came to visit Kansai for different reasons.

  4. We were part of the 6.1%. We are huge Expo/Worlds Fair fans and have gone every 5 years. Honestly no one from our country knows what they are or have for decades. It just isn’t a huge thing outside the Middle East and the host countries. But no matter why they are a ton of fun and since over 28 million people attended this one, they are huge successes as well! Looking forward to Saudi Arabia in 2030!

  5. I visited during the first month and was lucky enough to avoid the chaotic opening of the first couple of days. But even despite that, I left feeling that you ABSOLUTELY need to plan *far* ahead of time before attending, because getting into a good deal of the better exhibits requires you to make reservations. And since I didn’t realize that until too late, it resulted in most of my visit just checking out the designs of the national exhibits, walking on the top of the giant wooden ring, or trying to find exhibits with easy entries. Granted, I had an older family member who needed to take constant breaks due to the huge walking distance, and wasn’t tech savvy either, but still, it felt really restrictive.

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