Today at a flea market in Kyoto, I noticed something really interesting.
One small stall suddenly became crowded with tourists, mostly from Taiwan.
At first I assumed they simply had better products.
But after watching for a while, I realized a Taiwanese livestreamer was introducing every item live while explaining the cultural meanings behind them.
People weren’t just buying souvenirs anymore.
They were buying a Kyoto experience.
By the end of the day, I heard the stall had made over ¥160,000 in sales.
It honestly made me realize how important storytelling has become in travel culture, especially in places like Kyoto.
by jofaekyoto