Japanese Green tea exports hit a record high. Matcha is also popular among foreigners.

2 comments

1. Increased inbound tourism

2. Shizuoka is known for green tea and while I have seen an influx in tourism here I can’t say for sure that they’re mainly frequetting the different shops (probably cause I’m busy with work lol). Numbers have been steadily growing (i.e. how often I see them around) since around last May. It could also have to do with the weak yen.