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Iyoshi Cola is the original craft cola manufacturer.
Its spicy, healthy and mild flavour, created using a unique method derived from traditional Chinese medicine, overturns the conventional idea of cola.
It can be enjoyed in a variety of ways, such as mixing it with milk or tea, and even people who don't normally drink carbonated drinks can enjoy it.
by tokyo_culture_spot
27 comments
Awesome. This is where Japan beats the rest of the world in food and beverage. Little pockets of unique iterations!
Serving it in a plastic bag completely ruins the aesthetic for me. Bottles or cans. A glass if consumed on premise.
I loved the taste but you really don’t get much cola. I sucked that thing in like 4 sips.
I loved it so much on my first trip that I bought it in bulk at Japanese grocery stores until they stopped importing it. Went back to Japan and bought 8 bottles of syrup concentrate lmao! IYOSHI COLAAA 4EVA
I love the milk version of this. Bought the syrup home to recreate it!
“most famous” aka not even slightly famous
I need to try this craft cola next time I’m in Tokyo
Great photos!
Their honten is in Shimo Ochiai so they’re from Shimo Ochiai not Harajuku.
What the F does it mean to break a mold like a kingfisher dives into water LOL
I’m not a super fan of the stuff, but does it taste different “fresher” compared to the canned stuff?
certain spices can lose their pungency over time faster than others leaving an imbalance of flavors.
personally, I think it tastes like a sweetened curry, as most of the spices are similar.
My local liquor store always has these in stock.
I don’t drink alcohol but I still visit the store for these.
They have a much less crowded shop in Asakusa (very close to the megadonki).
For the Europeans the flavour reminds me of a Cola flavoured calippo.
It’s awesome!
Best coke I ever had. But the one sold in konbini is a downgrade.
This shit tastes like black pepper and pennies. ¥700 for a sip and a bag of ice.
Remember when they were only a tiny truck ay the Aoyama Saturday markets many years ago. Glad to see how well they’ve done.
My favorite!
I hated it unfortunately, it tastes a lot like cinnamon
tried it and I don’t get the hype. it’s not bad but…
Most famous? I’ve been living in Japan for many years and never heard of this
How is it healthy?
I always buy bottles of the syrup to bring home
woah theyre still serving cola the old-fashioned way
We stopped in every Lawson Natural we passed trying to find more Iyoshi Cola…
I felt like this place was extremely over hyped and wasn’t worth.
I’ve had this stuff and it’s rank. Both overly herbal but also impossibly sweet and very sticky feeling to drink.
i love this stuff
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